The Complete User's Guide to the Amazing Amazon Kindle
Amazon Price: $6.39
Average Customer Rating: 4.0
Worth the price; can't wait for the expanded full version. Thanks for the great info.


Waiter Rant: Thanks for the Tip--Confessions of a Cynical Waiter
Amazon Price: $16.47
Average Customer Rating: 4.0
When I saw this fellow on a Fox News Channel clip peddling the book, I was not so much enticed by his demeanor but the idea instead.

While sifting through the first few pages, I grew a keen dislike...

It only took me four days after I created this website and started “stalking” Russell Brunson to get a comment posted here by someone close to him. On day three, in my befriend their friends post, I mentioned Russell’s affiliate manager Brent Coppieters, and the next day, he posted a comment.

[scroll down to watch this post on video]

Another example: I once noticed that Shawn Casey’s emails were getting flagged as spam by GMail. I took a look at them, figured out why, and tried to contact him through his help desk. When it appeared that my message was getting stopped by a gatekeeper, I posted about it in my blog instead. A few days later, I got an email from Shawn saying “you’re the man” and noting that they’d known they had a deliverability problem, but they hadn’t been able to figure out why it was happening.

Every smart business person these days is subscribed to a blog search through any of a number of search engines (Google blog search, Technorati, … I could list a million) for their company name, their name, their product names, etc. …or at least they do it as soon as they find out that such a thing is possible.

It’s easy, by the way — just get an RSS feed reader like NetNewsWire or FeedReader, go to your favorite blog search site and do your search, and find the subscribe button to subscribe to it. Then whenever someone posts something about you, good or bad, you’ll know about it, and will be able to respond quickly when necessary.

If you have a blog…is this even a question?…make sure it’s set up to ping all…or at least a bunch of…the services that track new blog posts. That will ensure that the blog search engines find out about your posts. I also make a point of subscribing to my own feeds in Google Reader to make sure that Google’s blog search knows about my feeds.

I don’t know whether Brent is watching for his own name or Russell’s (or both)…or whether somebody else let him know about this site (I’m guessing he’s watching himself, but you never know) — but the point is that that blog post brought me to the attention of a VIP very close to my primary target. And unless you’ve been hiding under a rock somewhere, you’ve heard by now about how important Rich Schefren says attention is these days.