Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the R...
Amazon Price: $17.16
Average Customer Rating: 4.5
I have to admit I had some bias against this book after the negative publicity she got from her interview with Mark Zuckerberg during SXSW.

Sarah Lacy did an excellent job in capturing the essence o...

Millennial Makeover: MySpace, YouTube, and the Future of American Politics
Amazon Price: $16.47
Average Customer Rating: 4.0
Winograd and Hais theorize that American political constituencies cycle and recycle every 40-years with each cycle fueled by new technologies that empower new constituencies. Ostensibly, the millenni...

A few days ago I posted my first Guru-Stalker video to YouTube, and I noticed something — if you search for “Russell Brunson” on YouTube, my video comes up. If you watch a video by or about Russell, at the end, you’re shown related videos, and yep, my video comes up.

Trying to rank high in Google for your guru’s name isn’t a easy proposition — this site has gotten onto page 2 for Russell Brunson’s name, but I’m guessing the next few positions will be more difficult. On YouTube (and other videos site, I presume), there’s a lot less competition.

Plus, if you can get someone watching your video, it should be a lot easier to hold their attention for a few minutes and deliver your message than it is with a webpage.

Of course, the question remains whether having a video about your target guru and getting it watched will help in your quest to establish contact with them. My strategy is to create videos whose content is entertaining or otherwise worth watching. If Russell doesn’t stumble across them himself, perhaps someone who knows him will, and will point them out to him.